The Most Expensive Link

The internet’s wildest game of tag

Here’s how it works: Every time someone replace the link, the price jumps by 5%. The race? To own the most expensive link on the internet. With each new replacement, the value — and the story — grows. When’s the last time you saw a link that people actually track the history of?

You’re looking at a chance to be part of something that’s never been done before. Each previous owner has their story etched in our history, and spoiler alert: these stories are getting more interesting by the day.

Fun fact: Every person who’s owned this link started by thinking “Should I really do this?” Those who did? Well, they’re now part of our wall of fame below.